Remix by DJ Omulu and you

As a beer brand, for Skol the Rio 2016 Olympics were not just about sports. They were about party. That’s why the brand turned Chariots of Fire, the music symbol of sports, into a party anthem with a carioca funk remix.

Listen to the song.


CASE STUDY

IDEA

To launch the remix with an interactive video. The interface was just like a DJ soundboard and each touch would trigger a visual effect and a sound effect, turning the user into the co-author of the video and the music remix.

Visit the experience.


TECH STUFF

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We developed a tech solution that made it possible to have six interactive videos running at the same time on mobile for the first time ever.

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Experimental coding, exploring the maximum capabilities of Google Chrome browser in WebAudio and WebGL.

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36 different finales, depending on the characters the user interacted the most.


PR REPERCUSSION